In the international education industry, agents serve as crucial intermediaries, providing valuable information and guidance to students and their families. This is why it’s so important to make the most of partnering with international agents in order for them to promote your school or university in their home countries. Here are some effective strategies to keep in mind when marketing your institution to international agents.

Build strong relationships 

Invest time and effort in building strong relationships with international agents. Agent workshops, education fairs and conferences are the perfect way to meet potential agents face-to-face and establish personal connections. Once the ice has been broken, ensure that you keep in touch with them regularly through email, newsletters, and social media so that they are aware of your school’s latest updates.

Know your USPs

A key element that will make your school or university stand out in your marketing efforts is its unique selling proposition (USP). There are thousands of institutions vying for the attention of international agents, so why should they choose to work with you? Identify what makes your business unique and what you do differently to the competition, and promote this in all your marketing efforts to agents. 

Communicate regularly 

International agents rely on up-to-date information from schools and universities to promote them effectively. This means keeping the lines of communication open with your international agents by responding promptly to enquiries, keeping them updated about any changes, and providing the support they need to recruit international students. With over 100K visitors a month to the Schools & Agents website and social media platforms, sharing news about your institution on platforms such as this is also a fantastic way of reaching a wider audience. 

Written by Stephanie Clark